but when steve jobs said the following, he started the real smartphone revolution. listen. >> this is one device. and we are calling it iphone. >> we're calling it iphone. back then, people used blackberries, then they started switching over to iphones. i bet you don't know who these two guys are. you would have if you were me, because i've come from canada. these are two canadians, these are the guys from canada who started research in motion, the company that makes the blackberry. what they didn't do, they did a lot of things right, but when they first saw this iphone they looked at it and said, nah, i don't think it will be that big a deal. that was not the right thing for them to do. let's talk about iphone versus blackberry sales. the iphone came out in 2007. the blue line is blackberry sales. the red line is iphone sales. see they sort of trended together for a while and then in 2010, apple started doing interesting things and started doing that with its sales. look what happened to blackberry. that's where we are today. we have research in motion, a company t